Greenwashing is the process of conveying a false impression or providing misleading information about how a company’s products are more environmentally sound. … Greenwashing is a play on the term “whitewashing,” which means using misleading information to gloss over bad behavior.
For example, an air freshener product might claim “made with natural citrus fragrances” but not tell you about all the other harmful chemicals that are also included. Another example would be a plastic bottle claiming to be 100% recyclable, when in reality you need extreme heat and some chemicals in order to break the product down, obfuscating the consumer to believe it recycles naturally on it’s own (instead of naturally over decades or hundreds of years. By the way, Pura Vida Bioplastics are completely earth-friendly. Learn more about us by visiting our website!